Building Your Culture Intentionally from Day One: How a Purposeful Culture Stands Strong Against the Most Challenging Times

Join us for this special presentation by Sidnee Peck, EVP at SOURCE Global, as she shares her experiences in business – from many different angles having worked in very small, early start-ups, in corporates, and in high-growth category-creators and in roles ranging from co-founder and CEO to multiple operations roles.  Her story will address how you determine what is most important and where you refuse to compromise, and, when your team is aligned, how you can make quicker decisions and take faster action.  Learn how a "YES, IF" mindset helps SOURCE Global explore the seemingly impossible.

This discussion will look closely at how:

• People are at the core of culture, and the approaches used for hiring and developing people could be the most important thing your business crafts.
• The right people and a strong value system, allow other difficult things come together as people take ownership themselves.
• Hiring on values (relentlessly), creating an environment for vulnerability among all team members, and leading with an open mind creates the space for people and business to thrive.
• SOURCE Global has gone beyond simply hitting diversity metrics to deepen commitment to values and vision.

Conscious Business Summary Audit Item #: 5, 16, 19

Sidnee's Bio:

Ms. Peck serves as EVP of Assets for SOURCE Global, PBC (formerly Zero Mass Water), a science and technology firm in Scottsdale, Arizona, focused on Renewable Water. During her time at SOURCE, she has held roles of Chief of Staff to the CEO, and VP of Global BD Operations and Consumer Strategy. She is the former CEO of SMART Brain Aging, Inc., a healthcare technology company focused on dementia.

She served as an instructor of entrepreneurship for nine years at the W. P. Carey School of Business at Arizona State University (where she earned her MBA) and where she also launched the Center for Entrepreneurship in 2014. She helped to found the Golden Seeds Arizona Chapter and speaks frequently at StartUp Week and CCAZ events.

How to Attend:

Registration is required. In addition to your registration confirmation email and prior to the event, all registered participants will receive an email (no later than 12 hours before the start time) with specific instructions on how to access this event via Microsoft Teams.

You can attend without a MS Teams account using either the MS Teams app, which you can download to your smartphone or computer, or via the MS Teams web environment (no app installation required).  Click here for instructions for attending without an account.   You can also attend via audio only using your phone.