Presenter: Elizabeth Castillo, Ph.D., Assistant Professor, Leadership & Interdisciplinary Studies at Arizona State University
As a Conscious Capitalist, your goal is to create value for your stakeholders. But what are the ingredients that go into value creation? This workshop introduces a framework of multiple capitals (e.g., social, natural, intellectual, human, reputational) you can use to strategically create value for your stakeholders. You’ll learn what each type of resource is, how it can be developed, and what it looks like in practice through case examples. The session concludes with an exercise to help you identify tangible and intangible resources your own business uses to create value for your stakeholders, and how these can be used for performance monitoring and stakeholder accountability reporting.
Background
Profitability is increasingly related to intangible assets like intellectual capital, reputation, and stakeholder relationships. Recognizing this shift, college courses are beginning to teach students how to create value by developing both financial and non-financial resources. This workshop features cutting edge curriculum developed at Arizona State University by Dr. Elizabeth Castillo. Her “toolbox for value creation” includes both financial resources and intangible value drivers like culture, organizational learning, and employee engagement. In this workshop, you will experience:
- A case study — How did independent bookstores reinvent themselves in the face of disruption by Amazon?
- ·Overview of Integrated Thinking and Reporting — a type of social accounting that illuminates intangible assets and value creation process
- Examples of each type of capital in action
- Activity — identify your business’ value drivers using a multiple capitals inventory
- Next steps — ideas for metrics and KPIs to incorporate intangible assets into your business model
Bio for Dr. Elizabeth Castillo
How can we create an economy that works for everyone? Dr. Elizabeth Castillo addresses this problem through research, teaching, and service at Arizona State University as an assistant professor of organizational leadership. She earned her Ph.D. in Leadership Studies at the University of San Diego in 2016 after a 20-year career in social enterprise development and management, including the San Diego Natural History Museum and Balboa Park Cultural Partnership. She serves on the leadership team of the International Integrated Reporting Council’s U.S. community and as a board member for the International Humanistic Management Association’s U.S. chapter. She is the faculty advisor to the W.P. Carey Conscious Capitalism Club at Arizona State University. Her hobbies include hiking and nature photography. Her mission is to repair the world through scholarship that promotes thriving organizations, fulfilled people, connected communities, and a world we can be proud to pass on to our children.
Media Coverage
Terrell, M. (2019 June 11). “New business tool demonstrates responsibility toward society.” ASU Now. Retrieved from https://asunow.asu.edu/20190611-solutions-what-is-social-accounting-business-tool
Conscious Business Summary Audit - Items 6, 7, 12, 16, & 19
(click here to view the Audit)
Program Note: This event is part of CCAZ’s Conscious Business Learning (CBL) series of monthly programs designed to help attendees better understand and implement the tenets of Conscious Capitalism. These programs are both popular and have limited capacity. Beginning in early 2020, there will be a registration fee for attendance. CBL programs are open to the public, and CCAZ members will receive a discount to the general fee.