According to Forbes, 68% of millennials say they want to work for a company that makes an impact, and Business News Daily reports that 89% of adults said it’s important for their employers to have a clear mission and purpose.

The data does not lie. It’s evident that in today’s environment, people want to be a part of something bigger than themselves, and they want to interact with brands that stand for something.

As a business leader in today’s technology-driven world, alignment between your actions and your beliefs are more important than ever. The growing digital aspect of business put a public, microscopic focus on your business leaders’ action, practices, and behaviors — and when something’s not right, there is plenty of opportunity for business leaders and brands to be put on blast through countless online platforms.

Instead of diagnosing the problem at its source, companies are implementing strategies to keep their bad behavior under wraps. With so much at risk though, why don’t business leaders take the time to reinvent their business?

That’s exactly what Jonathan Keyser did. After joining the cut-throat world of commercial real estate brokerage, Jonathan Keyser realized he was sacrificing his values in pursuit of success. Now he’s abandoned his ruthless ways, reinvented himself as a selfless leader, developed one of the nation’s fastest-growing commercial real estate brokerages, and seen more success in his business than ever before.

Jonathan Keyser is here to take you on a journey from ruthlessness to reinvention. Jonathan proves that even the most ruthless individuals, in the most cut-throat industries can transform their lives and businesses and see success through selfless service. By the end of your journey, you’ll learn how to implement the Three Levels of Reinvention, and how to take action to influence your culture and magnetize your business at a greater efficiency than ever before.

Conscious Business Summary Audit Item #: 1, 11, 18, 20

Jonathan's Bio:

Jonathan Keyser is the founder of Keyser. Keyser has rapidly become one of the largest independent, occupier services commercial real estate firms in the country, and he is a founding member of EXIS Global, the largest independent, commercial real estate organization in the world committed to exclusively representing corporate end users.

Jonathan was recently named "The Commercial Real Estate Disruptor" by USA Today, is a Wall Street Journal #1 best seller and Multi-Category #1 Best Selling Author on Amazon with his book: You Don’t have to be Ruthless to Win. Jonathan is a highly sought after keynote speaker, and a world renown thought leader having been featured in over 150 articles, publications, TV interviews and podcasts. He was also recently recognized as one of the Top 20 Virtual Keynote Speakers in the country.

When Jonathan entered the cut-throat, dog-eat-dog world of CRE brokerage, he became the worst version of himself and hated himself because of it. Then one day, Jonathan decided he’d had enough. He realized he was sacrificing his values in pursuit of success. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures in five years.

Jonathan is here today to share his journey, mission, and selfless service approach to business and his book You Don’t Have to be Ruthless to Win. But his book isn’t really about him — it’s about you. Jonathan will share how you can activate selflessness in your life and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

On the personal side, Jonathan prioritizes family first. Alongside his wife Susanna, he is a loving and devoted father to his four children. Jonathan is extremely committed to personal development and self-improvement and stays active with mountain/water sports, spin, and hiking.

How to Attend:

Registration is required. In addition to your registration confirmation email and prior to the event, all registered participants will receive an email (no later than 12 hours before the start time) with specific instructions on how to access this event via Microsoft Teams.

You can attend without a MS Teams account using either the MS Teams app, which you can download to your smartphone or computer, or via the MS Teams web environment (no app installation required).  Click here for instructions for attending without an account.   You can also attend via audio only using your phone.