Unleashing the Magic of Stakeholder Orientation
Featuring
Tiffani Bova
Global Customer Growth
and Innovation Evangelist, Salesforce
July 20, 2023
10:00 am PT
Who are your stakeholders? Your customers? Your board? Partners, employees, suppliers? If you included employees on your list, what order of priority did you give them?
For years, most business leaders, academics, and business schools have subscribed to the belief that business exists solely for the good of the shareholder — in short, to maximize profits at all costs. AsTiffani Bova writes in her newly released book, The Experience Mindset, “therein lies the rub.” As the Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani has expertise in how businesses must have a holistic commitment to Stakeholder Orientation but focus on the employee experience to be successful — not just profit or customers as has been believed for so long.
In this Virtual Gathering hosted by Conscious Capitalism, Tiffani will help us understand how employee attrition rates are often negatively impacted by an overemphasis on customer experience, dive into exclusive research from Salesforce that demonstrates perspectives from employees and C-Suite executives alike, and share advice for learning a new operating mentality that will help you balance customer and employee needs in the decision-making process to magnify growth.